About Us: Behind the Scenes @ BeneCeutical

Behind the Scenes @ BeneCeutical






Family-founded. Science-backed. USA-made. That’s BeneCeutical.

BeneCeutical Founders Origin Story

Some partnerships are born in boardrooms. Ours began through real relationships.

Tom Pankratz has a unique gift: he connects with people. Over a lifetime of building businesses and helping brands scale, he formed a powerful network based on trust, instinct, and shared values. Along that journey, Tom met AJ Hakala, a brilliant biochemist, devoted father of triplet daughters, and owner of a full-service formulation and production facility in Wyoming — and later crossed paths with Sarah Bennett, a passionate, purpose-driven cancer survivor, a mom of 3 one with autism & epilepsy, and a real natural wellness advocate.

Each relationship felt aligned. But the real magic happened when Tom stumbled across a powerful, virtually unknown ingredient—an invention so promising, it changed everything. That discovery led to a question: What if we could create a supplement that genuinely helped people feel better?

That “what if” became Fusion, the flagship BeneCeutical formula, born in the heart of the pandemic when oxygen levels and immune strength were life-saving concerns. Fusion was designed to do both—support blood oxygen and combat harmful pathogens—with ingredients backed by science and integrity.

AJ brought the scientific rigor and ethical standards to match. With his fully licensed lab, years of biochemistry expertise, and deep care for people’s wellbeing, BeneCeutical became more than a brand—it became a mission.

Sarah’s story gave it soul. Her survival, her advocacy, and her relentless search for products she could actually trust gave BeneCeutical its heart.

Together, we’re not just making supplements. We’re making a difference. Fusion is just the beginning.

Why do people love BeneCeutical? Because it works. Because it’s clean, USA-made, and ethically crafted. And because we all deserve a little more vitality—some pep in your step, or zest in your vest—as life unfolds.

From our families to yours—cheers to your health, your energy, your future.